A tool that The Sentinel began piloting last year is one of seven media startups to win a Newspaper Association of America award.

NewsPix was a winner of the association’s third annual accelerator pitch program. The winners participate in the association’s mediaXchange 2016 conference in April in Washington, D.C., and pitch their work to about 1,000 top news media and advertising executives.

NewsPix is an innovative way of delivering photos and stories from The Sentinel straight to a user’s browser screen through a Google Chrome extension. By clicking on the “new tab” button on the Chrome browser, a new picture will appear, with a link to a story. Users can get to other photos by clicking on the right and left arrows on the screen.

“Each of these winning startups has created a product or service that has the potential to greatly benefit news companies,” said Newspaper Association of America President and CEO David Chavern in a news release.

NewsPix was launched in August 2015 and created as part of a shared project involving The Sentinel, the Future of News initiative at the MIT Media Lab, and the Emerson College Engagement Lab.

“We’re very excited to have this award and we’re very proud to be working with The Sentinel on this project,” said NewsPix co-creator Matt Carroll, who runs the Future of News initiative, in an email. “My partner, Catherine D’Ignazio, and I think it’s a tremendous tool that can help newsrooms connect better with their readers.”

To download NewsPix, go to http://bit.ly/1Mb6KoG