Location: 93 Park Ave., Keene
Current owner: John Plotkin of South Deerfield, Massachusetts, along with five relatives who are principals
Established: 1919 in Athol, Massachusetts by Isadore Plotkin, John’s grandfather
Service/product: Furniture, mattresses and carpeting
Q: What advice would you give a business just starting out?
A: “Be on top off all aspects of the business: purchasing, cost of advertising — including customer acquisition cost — staffing needs, occupancy costs, service, service, service. Never rest on your laurels. Always strive for 100% customer satisfaction.”