Teresa Cadorette is a self-described “conscious capitalist.” And her inspiration for founding Chrysalis blends a moral intuition with a novel idea for the provision of medical services.
In sum, Cadorette offers that “After 30 years of … watching the escalating costs of healthcare, I found it was time to get out of the business of healthcare, and back to the practice of medicine.”
The vehicle for this move is Chrysalis, which offers the community services born in a reflective take on the shortfalls of traditional medical care, which Cadorette suggests often fails to address crucial aspects of wellness.
While Cadorette acknowledges that Western medicine does an admirable job treating acute trauma and infectious disease, there remains a lingering vacuum around the chronic illnesses that increasingly plague the contemporary American lifestyle — illnesses related to stress relief, technology use, food quality and nutrition.
Cadorette brings Chrysalis her expertise in the FDA-approved practice of rTMS (Transcranial Magnetic Stimulation; www.tmsofnh.com), a drug-free, non-invasive form of therapy.
rTMS therapy targets treatment-resistant depression along with other maladies occurring around the intersection of neurology and psychology.
For example, through Chrysalis’ “PrTMS … practice, we can treat someone who may be experiencing neurocognitive symptoms as a result of neuronal injury, from a variety of causes…” (www.prtms.com).
Broad economic trends also drive Chrysalis’ mission. Cadorette observes that increasingly “average patients and doctors are paying more (either through insurance premiums or decreases in reimbursement rates) for poorer quality medical treatments.”
The trend, as one might infer, asymmetrically impacts practitioners of alternative medicine, who frequently struggle to make a living and have to survive without basic benefits.
Financing has proved to be the primary obstacle to operations for Chrysalis. Regulations, technology, payroll and taxes all take heavy tolls on the budget. Moreover, in this start-up phase, Cadorette is the sole provider, which means striking a tenuous balance between administering the business and generating income by seeing patients.
Through these challenges, Cadorette remains focused on her vision: Providing treatment options to people who desire to make permanent lifestyle changes. In the long-term, Cadorette envisions staffing Chrysalis with a wide range of practitioners of alternative medicine, including a naturopathic physician, an integrative nutritionist, an acupuncturist, a massage therapist and energy practitioners. The treatment model would thus incorporate an alternative and holistic approach to wellness, emphasizing stress reduction, healthy movement and exercise, and community-sourced nutrition.
One lesson that Cadorette would share with would-be and current entrepreneurs: “You really must get professional help [to] write out your business plan first ... If I knew of a graduate business student, I would hire them to help me get one written.”
Michael Ferreira is a freelance writer and philosophy instructor. email@example.com