END OF AN ERA: Lewis out as the host of MDA telethon - SentinelSource.com: National And World

END OF AN ERA: Lewis out as the host of MDA telethon

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Posted: Friday, August 5, 2011 12:15 pm | Updated: 12:18 pm, Fri Aug 5, 2011.

LOS ANGELES — For the first time in 45 years, Jerry Lewis will not be in front of a camera Labor Day weekend after he was abruptly dismissed as the host of the Muscular Dystrophy Association’s telethon, an event that drew attention to the childhood disease and in its heyday was an annual television highlight.

The group said the legendary comedian would not appear on this year’s telethon, and would no longer serve as its national chairman, a position he held for nearly 60 years. The telethons have raised nearly $2.5 billion, the MDA said.

The announcement and the mysterious circumstances around Lewis’ departure provoked an outcry from comedians and other performers, who still widely revere him for his groundbreaking routines and public service.

“As a fellow comedian, it’s really crappy the way they treated him,” Paul Rodriguez said. “The man is an institution. They should have found a better way to let him go.”

The MDA said it did not expect to name a new host this year and that the Sept. 4 event would be shepherded by entertainment personalities Nigel Lythgoe, Jann Carl, Alison Sweeney and Nancy O’Dell.

“Jerry Lewis is a world-class humanitarian and we’re forever grateful to him for his more than half century of generous service to MDA,” said MDA Chairman of the Board R. Rodney Howell.

The decision represented an about-face from MDA’s announcement in May that Lewis would host the telethon for a final time this year, and would appear in the closing moments of future telethons to sing his trademark number, “You’ll Never Walk Alone.”

During the height of its popularity, the telethon featured performances from show business luminaries, including Sammy Davis, Liberace, the Supremes, Johnny Cash and Frank Sinatra.

In recent decades, the event’s appeal faded with younger viewers who found the format somewhat dated. Indeed, the telethon model itself as a fundraising vehicle lost much of its force, particularly with the rise of the Internet, which emerged as a more potent generator of donations.

Even before ousting Lewis, the MDA was poised to scale back the telethon from more than 20 hours to as few as six, primarily because stations were threatening to drop all or part of the telecast.

The telethon’s earning power had declined in recent years. According to public tax filings, the telethon brought in $56.4 million in gross receipts in 2005. But in 2009, the latest year for which records are available, the tally dropped to $45.6 million.

A spokeswoman for Lewis said the star had no comment on his exit from the telethon. But others rallied to Lewis’ defense.

Jamie Masada, the longtime owner of Los Angeles venue The Laugh Factory, said he’s received a dozen messages from comedians, including from Dane Cook and Dave Chappelle, expressing anger over the way Lewis had been let go.

“He’s the face of the telethon,” Masada said. “Without him, there’s no show.”

Lewis himself said Saturday at the summer TV press tour in Beverly Hills that he saw himself continuing, in part because his role as host went beyond a show business opportunity. When a questioner asked what he would have to do to be satisfied with his life, he replied: “Get the cure for muscular dystrophy, then I’m fine.”

The disease is a group of more than 40 disorders that affect more than 1 million Americans. The disorders, sometimes referred to as neuro-muscular disorders, weaken the muscles and eventually result in profound disability. The most common form of the disease is Duchenne muscular dystrophy, which affects about one in every 3,500 males worldwide.

Not all comedians were surprised that Lewis wouldn’t be continuing with MDA.

“It’s probably time for him to retire,” Tom Arnold said. “But he should get to say goodbye.”

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